TTC for a greater toronto
Every 5 years the TTC releases a public-facing corporate plan.
This plan communicates future projects, financials, and sets a new tone for the the TTC’s overall communication and brand position.
We worked with the TTC to create a brand direction fit for a post-covid era.
At the time, the brand was not exactly in people’s good books.
Toronto transt riders had many concerns not only about their tranist system but about the state of their city.
This called for an approach that celebrated and uplifted the city while communicating all the ways the TTC is working to improve.
We utilized elements from iconic Toronto stations paired with an optimistic yet humble brand voice to increase brand sentiment.
OOH
This plan communicates future projects, financials, and sets a new tone for the the TTC’s overall communication and brand position.
We worked with the TTC to create a brand direction fit for a post-covid era.
At the time, the brand was not exactly in people’s good books.
Toronto transt riders had many concerns not only about their tranist system but about the state of their city.
This called for an approach that celebrated and uplifted the city while communicating all the ways the TTC is working to improve.
We utilized elements from iconic Toronto stations paired with an optimistic yet humble brand voice to increase brand sentiment.
OOH
SOCIAL
This work was the basis for the TTC’s latest “Where T.O?” campaign and will inform all creative work from 2025-2030.
CREDITS
CREATIVE DIRECTOR
Susie Lee
Matt Fraracci
COPYWRITER
Darya Nikolayeva
ART DIRECTOR
Ted Nguyen