TTC between stations
The Toronto Transit Commission was looking to connect with gen Z.
Luckily, Gen Z was looking to connect too. In 2023, 79% of Gen Z deleted dating apps in hopes of meeting the old fashioned way.
So, we helped connect young Torontonians offline and in person on a moving streetcar through a fresh content series.
Everyone featured in our series were residents of the city who were genuinely open to new connections, not actors or influencers.
EP 1
dates teaser interviews
Luckily, Gen Z was looking to connect too. In 2023, 79% of Gen Z deleted dating apps in hopes of meeting the old fashioned way.
So, we helped connect young Torontonians offline and in person on a moving streetcar through a fresh content series.
Everyone featured in our series were residents of the city who were genuinely open to new connections, not actors or influencers.
EP 1
EP 2
interviews
teaser
dates
EP 3
EP 4
The interest in the series led to the creation of the official Between Stations card game, so viewers at home could connect too.
You can still find the game in the TTC shop.
CREDITS
CREATIVE DIRECTOR
Susie Lee
COPYWRITER
Darya Nikolayeva
ART DIRECTOR
Ted Nguyen
Susie Lee
COPYWRITER
Darya Nikolayeva
ART DIRECTOR
Ted Nguyen