TTC between stations

 The Toronto Transit Commission was looking to connect with gen Z. 
Luckily, Gen Z was looking to connect too. In 2023, 79% of Gen Z deleted dating apps in hopes of meeting the old fashioned way. 

So, we helped connect young Torontonians offline and in person on a moving streetcar through a fresh content series.

Everyone featured in our series were residents of the city who were genuinely open to new connections, not actors or influencers. 

EP 1

dates
teaser
interviews

EP 2

interviews
teaser
dates

EP 3

interviews
teaser
dates

EP 4

dates
interviews
teaser

The interest in the series led to the creation of the official Between Stations card game, so viewers at home could connect too. 
You can still find the game in the TTC shop.

CREDITS

CREATIVE DIRECTOR
Susie Lee

COPYWRITER
Darya Nikolayeva

ART DIRECTOR
Ted Nguyen