HOMESENSE home portraits
Our goal was to push the brand further, to create something that felt distinct to the HomeSense shopping experience.
When you see a lamp from Ikea, you know it’s from Ikea. But what does a HomeSense lamp look like? HomeSense doesn’t have a distinct product style.
At first, this might sound like a bad thing but this was the inspiration behind our campaign.
HomeSense carries so many diverse products, there’s something for quite literally anyone.
This gives you the freedom to express yourself in whatever style you want. With HomeSense, you can make your home truly your own.
To create this campaign, we casted real, interesting people rather than actors. People with unique jobs, hobbies, personal styles, and personal stories.
Then, we worked with them to recreate their actual homes using only HomeSense products.
The result was something that brought HomeSense into fresh territory. Finally taking the brand out of the store and into people’s personal lives.
MARIANNE
behind the scenes film interview
Then, we worked with them to recreate their actual homes using only HomeSense products.
The result was something that brought HomeSense into fresh territory. Finally taking the brand out of the store and into people’s personal lives.
MARIANNE
CHRISTOPHER
interview
film
NINA
interview film
REBECCA & MIKE
interview film
LAUREN
interview film
NATALIE
interview film
CREDITS
NINA
REBECCA & MIKE
LAUREN
NATALIE
CREDITS
CREATIVE DIRECTOR
Isabelle Allard
COPYWRITER
Darya Nikolayeva
DESIGNER/ART DIRECTOR
Manon Lebreton
Isabelle Allard
COPYWRITER
Darya Nikolayeva
DESIGNER/ART DIRECTOR
Manon Lebreton